The Serbia Agribusiness Project
The Serbian Agribusiness Project (SAP), funded by USAID, is assisting the Serbian agricultural sector to become more competitive in local, regional, and international markets. The project, scheduled to run from October 2007 to September 2012, will improve agricultural productivity, expand value-added agricultural processing, and open new export markets, specifically for berry fruits; dairy; herbs, spices, and mushrooms; livestock; tree fruits; and vegetables. The ultimate aim is to develop a Serbian “brand” for export markets, enhancing the competitiveness of Serbian producers and affirming their place in the international markets.
A central focus for SAP is to build capacity among the producer organizations and service providers that support Serbia’s agribusiness sector, incorporating them seamlessly into project activities, providing them with the latest technical and management skills, and building a stable market for their services.
SAP takes a dual approach to increasing access to domestic and international markets. Domestically, it works directly with businesses, developing their marketing skills and knowledge of export and domestic markets and helping local producers interact with supermarkets, identify their needs, and conclude contracts to replace imported products. On the international front, the project works with the Ministry of Agriculture, Forestry, and Water Management, the Serbia Investment and Export Promotion Agency, and the Serbian Chamber of Commerce to educate producers on international market offerings.
SAP also works to maximize the effectiveness, size, and reach of public and private sector support for agricultural marketing programs. The team is implementing efforts to improve crop and livestock production estimates and market price information systems and to facilitate legal, policy, and regulatory reform.